Unified Basket: Seamless Multi‑Brand, Three‑Region Experience
Wine
E-Commerce
Design Systems
Product Designer
Web
Basket
View case study
Work
Here you’ll find my newest case studies—just a slice of my work for now—as I migrate and refresh older projects from my previous site.
More Work
Vine – “The System That Made Our Tiny Design Team Work Like a 10x Org”
Wine
E-Commerce
Design Systems
Product Designer
Web
View case study
Revamping Direct Wines' Homepages: A Modular Design System for Efficiency and Impact
Wine
E-Commerce
Design Systems
Product Designer
Headless CMS
Web
View case study
Spikemark - A Micro Case Study
Broadcast Automation
Eurovision
UX Designer
Web App
View case study
Disguise Content Management - A Micro Case Study
Live Events
Media Pipelines
Embedded Tools
UX Designer
Design Systems
View case study
XR Camera Calibration - A Micro Case Study
Live Events
Camera Calibration
XR
UX Designer
Windows
View case study
Disguise Cloud - A Micro Case Syudy
Live Events
Cloud
UX Designer
Web
View case study
Kind words from clients & co-workers
“Jim is an absolute powerhouse and a quiet leader. He brings sharp, structured thinking to every challenge, asks the right questions—often before anyone else—and tackles problems calmly and proactively. More than just a designer, he’s a strategic partner, a mentor, and the driving force behind our design system. He goes above and beyond his role, solving complex issues across design, tech, and business. Since joining, he’s completely transformed the way we work.”
Alexandra Constantin
Digital Product Design Lead, Laithwaites
Contact me
Reach out, I love to chat.
Jimknoxdesign@gmail.com
View my resume
Work
Here you’ll find my newest case studies—just a slice of my work for now—as I migrate and refresh older projects from my previous site.
More Work
Vine – “The System That Made Our Tiny Design Team Work Like a 10x Org”
Wine
E-Commerce
Design Systems
Product Designer
Web
View case study
Revamping Direct Wines' Homepages: A Modular Design System for Efficiency and Impact
Wine
E-Commerce
Design Systems
Product Designer
Headless CMS
Web
View case study
Unified Basket: Seamless Multi‑Brand, Three‑Region Experience
Wine
E-Commerce
Design Systems
Product Designer
Web
Basket
View case study
Spikemark - A Micro Case Study
Broadcast Automation
Eurovision
UX Designer
Web App
View case study
Disguise Content Management - A Micro Case Study
Live Events
Media Pipelines
Embedded Tools
UX Designer
Design Systems
View case study
XR Camera Calibration - A Micro Case Study
Live Events
Camera Calibration
XR
UX Designer
Windows
View case study
Disguise Cloud - A Micro Case Syudy
Live Events
Cloud
UX Designer
Web
View case study
Kind words from clients & co-workers
“Jim is an absolute powerhouse and a quiet leader. He brings sharp, structured thinking to every challenge, asks the right questions—often before anyone else—and tackles problems calmly and proactively. More than just a designer, he’s a strategic partner, a mentor, and the driving force behind our design system. He goes above and beyond his role, solving complex issues across design, tech, and business. Since joining, he’s completely transformed the way we work.”
Alexandra Constantin
Digital Product Design Lead, Laithwaites
Contact me
Reach out, I love to chat.
Jimknoxdesign@gmail.com
View my resume
Work
Here you’ll find my newest case studies—just a slice of my work for now—as I migrate and refresh older projects from my previous site.
More Work
Vine – “The System That Made Our Tiny Design Team Work Like a 10x Org”
Wine
E-Commerce
Design Systems
Product Designer
Web
94%
Fewer variants—maximum observed.
127
Components
Built
3.6k
Component Inserts
17
Variable Brand Modes
View case study
Revamping Direct Wines' Homepages: A Modular Design System for Efficiency and Impact
Wine
E-Commerce
Design Systems
Product Designer
Headless CMS
Web
-11.5%
Bounce Rate
+2.5%
Revenue Up
7.4%
AOV Increase
*Faster brand updates with reduced design bottlenecks
View case study
Unified Basket: Seamless Multi‑Brand, Three‑Region Experience
Wine
E-Commerce
Design Systems
Product Designer
Web
Basket
+0.9pp
Units per order
+7.3 pp
Add to bag conversions
View case study
Spikemark - A Micro Case Study
Broadcast Automation
Eurovision
UX Designer
Web App
-40 %
Cue-Programming Time
*Legacy GUI Replaced
View case study
Disguise Content Management - A Micro Case Study
Live Events
Media Pipelines
Embedded Tools
UX Designer
Design Systems
*Freed operators to focus on show quality, not file wrangling
View case study
XR Camera Calibration - A Micro Case Study
Live Events
Camera Calibration
XR
UX Designer
Windows
-83 %
Calibration Time
*Studio hours reclaimed; any operator can recalibrate between takes without engineering help
View case study
Disguise Cloud - A Micro Case Syudy
Live Events
Cloud
UX Designer
Web
First-run friction gone; newcomers build in minutes, not hours.
View case study
Kind words from clients & co-workers
“Jim is an absolute powerhouse and a quiet leader. He brings sharp, structured thinking to every challenge, asks the right questions—often before anyone else—and tackles problems calmly and proactively. More than just a designer, he’s a strategic partner, a mentor, and the driving force behind our design system. He goes above and beyond his role, solving complex issues across design, tech, and business. Since joining, he’s completely transformed the way we work.”
Alexandra Constantin
Digital Product Design Lead, Laithwaites
“I worked with James for over a year as a software developer and I can honestly say he was one of the most sincere, dedicated and productive UX designers I have worked with. He has a knack for distinguishing user needs, priority and pain-points and talent for finding elegant solutions to their problems.”
James Bentley
Head Of Software Engineering, Disguise
“What I appreciated most about Jim was his unwavering focus on the user and his genuine passion for solving real-life problems. He also has a great sense of humour and upbeat personality, making him a joy to work with.”
Chakib Labidi
Senior UX Designer, ICIS
Contact me
Reach out, I love to chat.
Jimknoxdesign@gmail.com
View my resume