JIM KNOX
Menu
Cloud
Wine
E-Commerce
Basket
Design Systems
Conversion Optimisation
Web
Company
Laithwaites is a leading direct‑to‑consumer wine retailer operating in the UK, US and APAC, with 17 transactional sites and 700 k+ customers.
Team
Head of Digital Product
Product Manager
Digital Product Design Lead
Senior Product Designer (Me)
UX Designer
Skills / My role
I led UX research and managed visual direction, design system components, and responsive UI across various breakpoints, utilizing tools Figma.
Challenge / Opportunity
Unify 17 brand‑specific baskets into a single adaptive cart that boosts conversion across three regions and integrates with a new headless stack.
Results
Units per order
+0.9pp
Add to bag conversions
+7.3 pp
Results measured over a 4 weeks post launch.
Challenge
-
-
Process
- Discovery & Audit
Discovery & Audit
Caption
- -
Results
Units per order
+0.9pp
Add to bag conversions
+7.3 pp
Results measured over a 4 weeks post launch.
Browse the work
Kind words from clients & co-workers
“Jim is an absolute powerhouse and a quiet leader. He brings sharp, structured thinking to every challenge, asks the right questions—often before anyone else—and tackles problems calmly and proactively. More than just a designer, he’s a strategic partner, a mentor, and the driving force behind our design system. He goes above and beyond his role, solving complex issues across design, tech, and business. Since joining, he’s completely transformed the way we work.”
Alexandra Constantin
Digital Product Design Lead, Laithwaites
Contact me
Reach out, I love to chat.
Jimknoxdesign@gmail.com
View my resume
JIM KNOX
Home
Work
Resume
Contact
Cloud
Wine
E-Commerce
Basket
Design Systems
Conversion Optimisation
Web
Company
Laithwaites is a leading direct‑to‑consumer wine retailer operating in the UK, US and APAC, with 17 transactional sites and 700 k+ customers.
Team
Head of Digital Product
Product Manager
Digital Product Design Lead
Senior Product Designer (Me)
UX Designer
Skills / My role
I led UX research and managed visual direction, design system components, and responsive UI across various breakpoints, utilizing tools Figma.
Challenge / Opportunity
Unify 17 brand‑specific baskets into a single adaptive cart that boosts conversion across three regions and integrates with a new headless stack.
Results
Units per order
+0.9pp
Add to bag conversions
+7.3 pp
Results measured over a 4 weeks post launch.
Challenge
-
-
Process
- Discovery & Audit
Discovery & Audit
- -
Caption
Results
Units per order
+0.9pp
Add to bag conversions
+7.3 pp
Results measured over a 4 weeks post launch.
Browse the work
Kind words from clients & co-workers
“Jim is an absolute powerhouse and a quiet leader. He brings sharp, structured thinking to every challenge, asks the right questions—often before anyone else—and tackles problems calmly and proactively. More than just a designer, he’s a strategic partner, a mentor, and the driving force behind our design system. He goes above and beyond his role, solving complex issues across design, tech, and business. Since joining, he’s completely transformed the way we work.”
Alexandra Constantin
Digital Product Design Lead, Laithwaites
Contact me
Reach out, I love to chat.
Jimknoxdesign@gmail.com
View my resume
JIM KNOX
Home
Work
Resume
Contact
Cloud
Wine
E-Commerce
Basket
Design Systems
Conversion Optimisation
Web
Company
Laithwaites is a leading direct‑to‑consumer wine retailer operating in the UK, US and APAC, with 17 transactional sites and 700 k+ customers.
Team
Head of Digital Product
Product Manager
Digital Product Design Lead
Senior Product Designer (Me)
UX Designer
Skills / My role
I led UX research and managed visual direction, design system components, and responsive UI across various breakpoints, utilising tools Figma.
Challenge / Opportunity
We faced a major challenge to unify 17 brand‑specific baskets across 3 regions into a single adaptive cart whilst boosting conversion.
Results
Units per order
+0.9pp
Add to bag conversions
+7.3 pp
Results measured over a 4 weeks post launch.
Challenge
-
-
Process
- Discovery & Audit
Discovery & Audit
- -
Caption
Results
Units per order
+0.9pp
Add to bag conversions
+7.3 pp
Results measured over a 4 weeks post launch.
Browse the work
Kind words from clients & co-workers
Alexandra Constantin
Digital Product Design Lead, Laithwaites
“Jim is an absolute powerhouse and a quiet leader. He brings sharp, structured thinking to every challenge, asks the right questions—often before anyone else—and tackles problems calmly and proactively. More than just a designer, he’s a strategic partner, a mentor, and the driving force behind our design system. He goes above and beyond his role, solving complex issues across design, tech, and business. Since joining, he’s completely transformed the way we work.”
Contact me
Reach out, I love to chat.
Jimknoxdesign@gmail.com
View my resume