Vine – “The System That Made Our Tiny Design Team Work Like a 10x Org”
Wine
E-Commerce
Design Systems
Product Designer
Web
View case study
Hi, I’m Jim Knox — a product designer with a UX foundation, a systems mindset, and a hands-on approach to building real product. I help teams move faster and design more consistently by combining visual craft, scalable thinking, and emerging tech to deliver at speed and scale.
Kind words from clients & co-workers
“Jim is an absolute powerhouse and a quiet leader. He brings sharp, structured thinking to every challenge, asks the right questions—often before anyone else—and tackles problems calmly and proactively. More than just a designer, he’s a strategic partner, a mentor, and the driving force behind our design system. He goes above and beyond his role, solving complex issues across design, tech, and business. Since joining, he’s completely transformed the way we work.”
Alexandra Constantin
Digital Product Design Lead, Laithwaites
Hi, I’m Jim Knox — a product designer with a UX foundation, a systems mindset, and a hands-on approach to building real product. I help teams move faster and design more consistently by combining visual craft, scalable thinking, and emerging tech to deliver at speed and scale.
Recent Work
94%
Fewer variants—maximum observed.
127
Components
Built
3.6k
Component Inserts
17
Variable Brand Modes
View case study
-11.5%
Bounce Rate
+2.5%
Revenue Up
7.4%
AOV Increase
*Faster brand updates with reduced design bottlenecks
View case study
+0.9pp
Units per order
+7.3 pp
Add to bag conversions
View case study
Kind words from clients & co-workers
“Jim is an absolute powerhouse and a quiet leader. He brings sharp, structured thinking to every challenge, asks the right questions—often before anyone else—and tackles problems calmly and proactively. More than just a designer, he’s a strategic partner, a mentor, and the driving force behind our design system. He goes above and beyond his role, solving complex issues across design, tech, and business. Since joining, he’s completely transformed the way we work.”
Alexandra Constantin
Digital Product Design Lead, Laithwaites
Hi, I’m Jim Knox — a product designer with a UX foundation, a systems mindset, and a hands-on approach to building real product. I help teams move faster and design more consistently by combining visual craft, scalable thinking, and emerging tech to deliver at speed and scale.
Recent Work
94%
Fewer variants—maximum observed.
127
Components
Built
3.6k
Component Inserts
17
Variable Brand Modes
View case study
Kind words from clients & co-workers
“Jim is an absolute powerhouse and a quiet leader. He brings sharp, structured thinking to every challenge, asks the right questions—often before anyone else—and tackles problems calmly and proactively. More than just a designer, he’s a strategic partner, a mentor, and the driving force behind our design system. He goes above and beyond his role, solving complex issues across design, tech, and business. Since joining, he’s completely transformed the way we work.”
Alexandra Constantin
Digital Product Design Lead, Laithwaites
“I worked with James for over a year as a software developer and I can honestly say he was one of the most sincere, dedicated and productive UX designers I have worked with. He has a knack for distinguishing user needs, priority and pain-points and talent for finding elegant solutions to their problems.”
James Bentley
Head Of Software Engineering, Disguise
“What I appreciated most about Jim was his unwavering focus on the user and his genuine passion for solving real-life problems. He also has a great sense of humour and upbeat personality, making him a joy to work with.”
Chakib Labidi
Senior UX Designer, ICIS